Blogger Income Tax in Singapore and Proper Disclosure of Sponsored Posts: What I Learned at an Advertising Standards Authority of Singapore (ASAS) SeminarAs a blogger and social media influencer in Singapore who works with brands on sponsored posts and receives income for it, I want to be well-informed on the taxation and disclosure guidelines set by the authorities in Singapore. When I received the invitation for the “Ethically Viral” Seminar organized by ASAS, I was excited! This meant that I could finally sit down and get all my questions and concerns answered and sorted out. Disclosure: This blog post is a summary of what I learned at the seminar and is in no way to be read as legal tax advice or as an official statement from ASAS or Inland Revenue Authority of Singapore (IRAS) in Singapore. To get the most updated information, do refer directly to their websites or contact them for clarifications. Without further ado, here are my notes on the seminar: Proper Disclosure of Sponsored PostsThe key thing that the ASAS wants is proper disclosure when a post is sponsored. It should be made reasonably obvious to consumers when a post is sponsored. Use these four principles when crafting and posting sponsored posts: Legal Decent Honest Truthful Building trust is the key to having success in social media advertising. Statistics show that people’s trust in traditional media experienced the steepest decline and that owned Media is now as trusted as media as an institution. In Singapore, online and social media are the main sources of news as compared to print media, TV, and radio.
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June 2023
AuthorHi I’m Milton Goh, I'm 30 years old and i'm a blogger who writes about Christianity, Parenting, Life Lessons that I learn from Movies/Shows, and Lifestyle. |